Warcry Origin Story

Picture this: it’s a new era and fitness is no longer a solitary journey or only for the hugely inspired. The old days of generic, uninspired gear are over and we wanted to create a range of tshirts (initially that is all we did) that were comfortable, cool and made us feel less like we were competing to be seen. It’s time for something bold, something that empowers people to rise, to own their challenges and maybe help us shine a light on the struggles we go through and celebrate those who accomplish good things despite them.

Warcry was born out of the belief that clothing should do more than just fit, it could bring people together, it could break down social barriers and it might start making the kind of difference that big business may have forgotten about.

We started where others didn't necessarily look, creating not just clothing, but a movement sewn into each garment or printed with each design. Where most saw limits, we saw an opportunity to redefine what activewear/lifestyle apparel can be. 

We don’t want to just make clothing.  We passionately want to create a space for every warrior, of every shape/colour/religion/age, to embrace their power and wear their pride.